Among a large number of word-of-mouth brands known as "integrity, high quality, and role model" as the core, Kesai Desjiamei Petroleum Group is one of the brightest stars. On this year's "3.15" International Consumer Rights Day, China Association for Quality Inspection issued the honorary certificate of "National Demonstration Enterprise of Product and Service Quality Integrity" to the group. The products cover the group's Zhongxun automotive lubricants, industrial lubricants There are four series of oil, aviation lubricants and marine lubricants.
The reason why Kesai Desjiamei Petroleum Group can become a national product and service "quality and integrity demonstration" enterprise is closely related to the group's long-term adherence to the development path of brand individuation and model diversification. They actively follow the trend of the times such as green environmental protection, social responsibility, and consumer friendliness. Through high-quality supply and high-quality service, they have formed their own brand's unique "comparable" advantage and enhanced market influence.
In a series of measures to improve product quality, Zhongxun Lubricant, a subsidiary of the Group, has done three major tasks of "quality control" to consolidate the development of the brand. The brand first bases itself on basic work, and comprehensively improves the job skills and quality awareness of employees in key positions such as production, quality control, warehousing, and inspection. The second is to pay attention to science, through computer intelligence, real-time process monitoring and real-time abnormal tracking, to ensure that the entire factory is in place, effective measures and timely error correction. The third is to organize mass discussions, technical competitions, project competitions and other programs for common problems and technical doubts through activities such as the "Quality Improvement and Enhancement Project" interest group to help production workshops, storage and transportation centers, and even product research and development. The Ministry has provided many solutions and solutions.
In the process of market expansion, the sales team of the group company adheres to the "three major" concepts of the brand. First, it opposes unhealthy practices and transmits accurate brand information to the majority of users through fair, transparent and candid market behavior. The second is to oppose belittling peers, and show consumers and partners the mind and bearing that the brand should have. Through the brand's personalized development strategy, it provides consumers and partners with more choices. The third is to provide consumers and partners with valuable help, suggestions or opinions, and stimulate the independent thinking ability of consumers and partners, so that they can be "comparable" and "comparable" through rational analysis. Make your own judgment.
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